{"id":6128,"date":"2015-03-27T09:06:50","date_gmt":"2015-03-27T08:06:50","guid":{"rendered":"http:\/\/jammer.hu\/?p=6128"},"modified":"2015-03-27T09:06:50","modified_gmt":"2015-03-27T08:06:50","slug":"tipografiaval-hajlektalanokert","status":"publish","type":"post","link":"https:\/\/jammer.hu\/exjammer\/2015\/03\/27\/tipografiaval-hajlektalanokert\/","title":{"rendered":"Tipogr\u00e1fi\u00e1val a hajl\u00e9ktalanok\u00e9rt"},"content":{"rendered":"<p><strong>A j\u00f3 c\u00e9g\u00e9r t\u00f6bb bev\u00e9telt hoz. Akkor is igaz ez, ha a c\u00e9g\u00e9rt filccel rajzolj\u00e1k kartonpap\u00edrra.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Nem ez az els\u0151 alkalom, hogy grafikusok seg\u00edtenek valamilyen m\u00f3don hajl\u00e9ktalanokat. Volt m\u00e1r sz\u00f3 n\u00e1lunk kor\u00e1bban arr\u00f3l, hogy Spanyolorsz\u00e1gban\u00a0<a href=\"http:\/\/jammer.hu\/hajlektalanok-es-a-tipografia\/\">cs\u00f6vesek k\u00e9z\u00edr\u00e1s\u00e1b\u00f3l k\u00e9sz\u00edtenek bet\u0171t\u00edpust<\/a>, vagy hogy <a href=\"http:\/\/jammer.hu\/hajlektalanok-almai-falakra-fujva\/\">graffitim\u0171v\u00e9sz rajzol k\u00f6rnyezetet<\/a> Los Angelesben az utc\u00e1ra ker\u00fclt emberek k\u00f6r\u00e9 a falakra, hogy felh\u00edvja a probl\u00e9m\u00e1ra a figyelmet.<\/p>\n<p>Most egy n\u00e9vtelen chicag\u00f3i art director tal\u00e1lta ki, hogyan tudn\u00e1 a maga m\u00f3dj\u00e1n t\u00f6bb bev\u00e9telhez seg\u00edteni a hajl\u00e9ktalanokat. Egyben k\u00eds\u00e9rletnek is sz\u00e1nta a projektet, megvizsg\u00e1lni, hogy m\u0171k\u00f6dik a marketing ezen a terepen.<\/p>\n<blockquote><p>Ami\u00f3ta 2014 j\u00falius\u00e1ban Chicag\u00f3ba k\u00f6lt\u00f6ztem, felt\u0171nt, hogy mennyi szerencs\u00e9tlen ember k\u00e9r seg\u00edts\u00e9get valamilyen m\u00f3don az utc\u00e1n. Azt is l\u00e1ttam, milyen kevesen t\u00f6r\u0151dnek vel\u00fck egy\u00e1ltal\u00e1n.<\/p>\n<p>M\u0171v\u00e9szeti vezet\u0151k\u00e9nt az a feladatom, hogy egy-egy\u00a0j\u00f3 diz\u00e1jnnal megragadjam az emberek figyelm\u00e9t. \u00dagyhogy kipr\u00f3b\u00e1ltam, vajon a j\u00f3 diz\u00e1jn\u00a0tud-e b\u00e1rmilyen hat\u00e1st el\u00e9rni ezen az igencsak mell\u0151z\u00f6tt ter\u00fcleten is.<\/p><\/blockquote>\n<p>(<a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\">http:\/\/urbantypeexperiment.tumblr.com<\/a>)<\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6129 size-medium\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/roger1-600x399.jpg\" alt=\"Forr\u00e1s: http:\/\/urbantypeexperiment.tumblr.com\/\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p>Roger eg\u00e9szs\u00e9g\u00fcgyi probl\u00e9m\u00e1i miatt ker\u00fclt az utc\u00e1ra.<\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6130 size-medium\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/roger2-600x399.jpg\" alt=\"Forr\u00e1s: http:\/\/urbantypeexperiment.tumblr.com\/\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p>A hideg id\u0151 miatt sok cuccot kellett mag\u00e1val cipelnie, \u00edgy az \u00faj t\u00e1bl\u00e1j\u00e1t, ami nagyobb volt, mint az el\u0151z\u0151, nem mindig vitte mag\u00e1val. Viszont m\u00e1r az els\u0151 bevet\u00e9sn\u00e9l t\u00f6bb dics\u00e9retet is kapott miatta &#8211; el\u0151tte m\u00e9g sose dics\u00e9rt\u00e9k meg a t\u00e1bl\u00e1j\u00e1t. T\u00f6bben meg\u00e1lltak, \u00e9s voltak, akik odah\u00edvt\u00e1k a kocsijukhoz, hogy elbesz\u00e9lgessenek vele.<\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6131 size-medium\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/roger3-600x399.jpg\" alt=\"Forr\u00e1s: http:\/\/urbantypeexperiment.tumblr.com\/\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p>Roger \u00fagy d\u00f6nt\u00f6tt, hogy nem mindennap haszn\u00e1lja az \u00faj t\u00e1bl\u00e1j\u00e1t, csak k\u00fcl\u00f6nleges alkalmakkor veszi el\u0151, nehogy id\u0151 el\u0151tt elhaszn\u00e1l\u00f3djon.<\/p>\n<hr \/>\n<p>Mike\u00a0h\u00e1bor\u00fas veter\u00e1n, a l\u00e1b\u00e1t vesztette el.\u00a0Sz\u00edvesen vett r\u00e9szt a k\u00eds\u00e9rletben.<\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6132\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/mike1-600x399.jpg\" alt=\"mike1\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6133\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/mike2-600x399.jpg\" alt=\"mike2\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p>K\u00e9s\u0151bb azt mes\u00e9lte, az embereknek nagyon bej\u00f6tt az \u00faj felirat, egy csom\u00f3an mondt\u00e1k, hogy milyen szuper\u00fcl n\u00e9z ki, \u00e9s ahogy kezdett melegedni az id\u0151, egyre t\u00f6bben \u00e1lltak meg n\u00e1la egy-egy sz\u00f3ra, meg persze p\u00e9nzt dobni a pohar\u00e1ba.<\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6134\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/mike3-600x399.jpg\" alt=\"mike3\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<hr \/>\n<p>Fred &#8211; saj\u00e1t bevall\u00e1sa szerint &#8211; egyszer\u0171en csak nem tal\u00e1lt munk\u00e1t, \u00edgy ker\u00fclt az utc\u00e1ra.<\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6135\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/fred1-600x399.jpg\" alt=\"fred1\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p>\u0150 maga ment oda a grafikushoz, mik\u00f6zben az Mike-kot fot\u00f3zta, \u00e9s \u0151 maga \u00e9rdekl\u0151d\u00f6tt a projekt ir\u00e1nt. K\u00e9rte, hogy neki is k\u00e9sz\u00edtsen egy feliratot &#8211; meg is kapta.<\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6136\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/fred2-600x399.jpg\" alt=\"fred2\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6137\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/fred3-600x399.jpg\" alt=\"fred3\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p>Annyira tetszett neki az \u00faj, hogy k\u00e9rt egy m\u00e9g nagyobbat.<\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6138\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/fred4-400x600.jpg\" alt=\"fred4\" width=\"400\" height=\"600\" \/><\/a><\/p>\n<p>St. Patrick nap k\u00f6rny\u00e9k\u00e9n kapta meg, de akkora volt a felfordul\u00e1s az utc\u00e1kon, hogy akkor ink\u00e1bb nemigen ment ki. K\u00e9s\u0151bb haszn\u00e1lta p\u00e1rszor, de azt mondta, nem tapasztalt t\u00fal nagy k\u00fcl\u00f6nbs\u00e9get, \u00e9s b\u00edzik benne, hogy tal\u00e1n k\u00e9s\u0151bb v\u00e1ltozik a helyzet.<\/p>\n<p><a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6139\" src=\"http:\/\/jammer.hu\/wp-content\/uploads\/2015\/03\/fred5-600x399.jpg\" alt=\"fred5\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p>K\u00f6zben bej\u00f6tt a k\u00e9pbe Ulysses, Fred haverja is, \u00e9s neki is k\u00e9sz\u00fcl egy felirat, valamint Fred is kapni fog egy\u00a0\u00e1tdolgozott t\u00e1bl\u00e1t &#8211; most \u00e9pp itt tart a t\u00f6rt\u00e9net.<\/p>\n<p>Ha k\u00edv\u00e1ncsi vagy a folytat\u00e1sra, n\u00e9zz r\u00e1 id\u0151nk\u00e9nt az\u00a0<a href=\"http:\/\/urbantypeexperiment.tumblr.com\/\" target=\"_blank\">urbantypeexperiment.tumblr.com<\/a>-ra, \u00e9s k\u00f6vesd az esem\u00e9nyeket!<\/p>\n<hr \/>\n<p>(via: <a href=\"http:\/\/www.adweek.com\/adfreak\/art-director-beautifully-redesigns-homeless-peoples-signs-163699\" target=\"_blank\">adweek.com<\/a>, h\/t : tipo budapest@<a href=\"https:\/\/www.facebook.com\/groups\/177472545640836\/\" target=\"_blank\">facebook<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A j\u00f3 c\u00e9g\u00e9r t\u00f6bb bev\u00e9telt hoz. Akkor is igaz ez, ha a c\u00e9g\u00e9rt filccel rajzolj\u00e1k kartonpap\u00edrra. <\/p>\n","protected":false},"author":1,"featured_media":6134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[11],"tags":[570,1303],"class_list":["post-6128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-hajlektalan","tag-tipografia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/wp\/v2\/posts\/6128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/wp\/v2\/comments?post=6128"}],"version-history":[{"count":0,"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/wp\/v2\/posts\/6128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/wp\/v2\/media?parent=6128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/wp\/v2\/categories?post=6128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jammer.hu\/exjammer\/wp-json\/wp\/v2\/tags?post=6128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}